Apple Inc. raised the starting price of its Mac mini desktop to $799 from $599, adjusting to inventory shortages driven by AI demand and the tight supply of processors. The company is effectively increasing the price by removing the entry-level configuration, a model that includes an M4 processor and 256 gigabytes of storage. The computer now starts with that same chip and 512 gigabytes of space. The $1,399 starting price of the M4 Pro model hasn’t changed. The discontinuation of the $599 tier comes after that model sold out at most outlets. Other configurations still take weeks or months to arrive from Apple’s online store and have been in limited supply at the company’s retail stores. On Thursday, Apple Chief Executive Officer Tim Cook said the shortages were tied in part to the so-called SoC, or system on a chip, the processor that serves as the brains of the Mac mini. “The constraints were primarily driven by the availability of the advanced nodes our SoCs are produced on,” he said on an earnings call with analysts. The other factor is that consumers have been snapping up Mac minis and Mac Studios to run artificial intelligence, he said. “These are amazing
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The Verge · 29h
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