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TechCrunch

May 4, 2026

We’ll take it: a TikToker rallies pledges to buy Spirit Airlines after its abrupt weekend collapse
TechCrunchby Connie Loizos·May 4, 2026

We’ll take it: a TikToker rallies pledges to buy Spirit Airlines after its abrupt weekend collapse

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Source quality66/100
Factual ratio85/100
Framing7/100

In Brief Posted: 7:02 PM PDT · May 3, 2026 Image Credits:Daniel Heuer/Bloomberg / Getty Images When Spirit Airlines shut down overnight Saturday — canceling all flights, letting go of 17,000 employees, and telling ticketholders to just not come to the airport — people were flabbergasted but also bereft. For all its indignities, Spirit was cheap. Then one of them had an idea. Hunter Peterson, a voice actor with frequent flyer grievances, posted a TikTok asking: what if 20% of American adults chipped in the price of a Spirit fare and just . . . bought it? He called it “Spirit 2.0: Owned by the People.” Within hours he’d thrown up a website — a janky, one-hour job, by his own admission — and by Sunday, 36,000 “founding patrons” had pledged nearly $23 million, crashing his servers in the process. None of it is real money. These are non-binding pledges. Also worth noting: the actual cost of acquiring and relaunching an airline runs into the billions. Peterson knows this. In a video posted earlier today, he winkingly tried recruiting aviation lawyers, PR people, and lawyers with a one-word ask: “Help?” “I know what I don’t know,” he told his followers,

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  • We’ll take it: a TikToker rallies pledges to buy Spirit Airlines after its abrupt weekend collapse

    TechCrunch · 18h

  • ‘Let’s Buy Spirit’: Why Thousands Have Pledged $88M for Airline Campaign

    Newsweek · 2h

  • TikToker proposes 'let’s buy Spirit Airlines.' Thousands want in

    USA Today · 4h

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