Dating Is a Rich Person’s Game Now

Wired·May 4

Dating Is a Rich Person’s Game Now

Ask just about anyone what’s wrong with modern dating and they will likely tell you the same thing: The apps suck. They’re built on a pay-to-win model. Fewer people are finding quality partners. Some studies have even suggested that increased time on them leads to higher depression and anxiety while also contributing to loneliness among men. All told, the pursuit of finding love through a swipe has created a generation of burned out, sexless singles distrustful of dating apps.But the dating apps aren’t the only problem—at least not the main one anymore. According to recent research, the cost of dating in 2026 has priced out the average single person, and the divide in who can afford to date is wider than ever.An overwhelming majority of US singles (86 percent) say that money concerns have led them to delay dating or reentering the dating pool, according to a survey published in April by financial services firm JG Wentworth. A BMO Real Financial Progress Index report earlier this year found that “date-flation” is on the rise, with the average all-in cost of a date increasing by 12.5 percent in 2026, to $189, a rate that is outpacing the cost of living. And