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Why Does Wikipedia Think I’m Evan Spiegel?

1 articles · 1 outlets · spread 0.00

Why Does Wikipedia Think I’m Evan Spiegel?
Wikipedia19 hr ago

Why Does Wikipedia Think I’m Evan Spiegel?

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1 articles1 outletsSpread 0.0012 claims
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From the Left

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From the Center

1 outlet
  • Wired·May 2

    Why Does Wikipedia Think I’m Evan Spiegel?

    For fifty-one weeks out of the year, I’m 100 percent not the CEO of Snap, the company behind Snapchat. That’s Evan Spiegel, the company’s billionaire cofounder. No one in their right mind would question that. But for one week out of the year, specifically last week, some people may have thought I was the social media firm’s top executive. If you looked on Wikipedia, it sure seemed like I was.Starting on Sunday, when you clicked on Spiegel’s Wikipedia page, there was a picture of me. The same thing happened if you ran a Google Search for Evan Spiegel or asked Google Gemini about him. At the time of publication, that’s still the case.How did this happen? Despite what the internet might have you believe, I’m Maxwell Zeff (friends call me Max). The photo on Spiegel’s Wikipedia page was taken at a TechCrunch conference last year. I’m a reporter in my twenties, and while I write about technology companies for a living, I’ve never met Spiegel and have barely ever written about Snapchat.But now I’m the CEO—according to Wikipedia. This first came to my attention on Monday, when I was scrolling through social media and I saw a random account post

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Outlets covering this story

Wired

First seen

May 2, 2026

Latest

May 2, 2026

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