

“disgusting on every single level” AI ModelForge is a platform that teaches men how to generate their own AI influencers. A little over a year ago, MG was leading the relatively normal life of a twentysomething in Scottsdale, Arizona. She worked as a personal assistant and supplemented her income by waiting tables on the weekends. Like most women her age, she had an Instagram account, where she’d occasionally post Stories and photos of herself getting matcha and hanging out by the pool with her friends, or going to Pilates. “I never really cared to pop off and become popular on social media,” says MG (who is cited only as MG in the lawsuit to protect her identity). “I just used it the way most people did when it first came out, to share their lives with the people closest to them.” She has a little more than 9,000 followers—a robust following, but nowhere close to a massive platform. Last summer, she received a DM from one of her followers. Did she know, the person asked her, that photos and videos of a woman who looked exactly like MG were circulating on Instagram? MG clicked the link and saw multiple Reels
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