ChatGPT Images 2.0 is a hit in India, but not a big winner elsewhere, yet

India has emerged as the largest user base for ChatGPT Images 2.0 since its launch last week, OpenAI said on Thursday. However, third-party data reviewed by TechCrunch points to a more measured global response, with limited overall growth alongside sharp spikes in select emerging markets. ChatGPT Images 2.0, OpenAI’s latest image-generation upgrade, is designed to handle more complex prompts and produce detailed visuals, including accurate text across multiple languages. Early patterns from the company suggest users — especially in India, its largest market — are using it to create personal visuals such as avatars, stylized portraits, and fantasy-themed images. Data shared by Sensor Tower and Similarweb with TechCrunch suggests the rollout has led to a more mixed global response. ChatGPT’s app downloads rose 11% week-over-week following the launch, per Sensor Tower, but overall engagement gains were modest, with daily active users and sessions up only around 1%. Similarweb data also shows a limited increase in ChatGPT’s global web traffic, rising about 1.6% week-over-week during the same period. However, Sensor Tower data indicates some emerging markets — including Pakistan, Vietnam, and Indonesia — saw sharper spikes in ChatGPT’s app downloads, with increases of up to 79% week-over-week during the rollout period.