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NBC News

May 3, 2026

Places Trump's name or image is being added by the federal government
NBC Newsby Dareh Gregorian, Megan Shannon·May 3, 2026

Places Trump's name or image is being added by the federal government

Political lean
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left 0.19
Source quality76/100
Factual ratio88/100
Framing55/100

The federal government is undergoing an unprecedented presidential branding makeover, with Donald Trump’s name being added to everything from buildings and battleships to a drug website and a park pass.While Trump has had roads and even an airport named after him since winning a second term in office, his administration has initiated a series of actions to imprint his name and likeness on the federal government well beyond internal documents and communications.Not all of those efforts have been successful, such as a push to have a New York City train station and Washington, D.C.-area airport named after Trump. But the scope of the others is enormous, including the addition of his signature to U.S. paper currency — a first for a sitting U.S. president.The branding is in stark contrast to prior presidencies, including Trump’s first term, when the largest branding controversy involved having his name added to Covid relief checks during an election year.Here’s a look at all the places and items where the administration has added Trump’s name during his second term.Donald J. Trump U.S. Institute of PeaceThe U.S. Institute of Peace headquarters in Washington last year.Alex Kent / Bloomberg via Getty Images fileThe first federal building to be

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Lean: -0.188 · Source quality 76/100 · Factual vs opinion 88/100.

Score signature

Political lean

Political leanleft 0.19Source quality76/100Factual ratio88/100Framing55/100

Methodology

v2-canonical
100
Source diversity
across 1 outlet
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